Books to Help You Manage Your Business

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Featured Books

Getting Everything You Can Out of All You've Got : 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
by Jay Abraham

Hardcover - 416 pages 1 Ed edition (February 2000)

Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring

Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith

Hardcover - 252 pages (March 1997)

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

Pushing the Envelope : All the Way to the Top
by Harvey Mackay

Hardcover - 336 pages 1 edition (January 1999)

When it comes to business advice that gets results, nobody can touch Harvey Mackay. Author of the bestselling "Swim with the Sharks Without Being Eaten Alive," he's the quintessential self-made man who triumphed through brain power, determination, and creativity --pushing the envelope all the way to the top. Now he shares his wit and savvy, his common and not so common sense.

cover The Millionaire Next Door : The Surprising Secrets of America's Wealthy
by Thomas J. Stanley and Willam D. Danko (paperback)

Hardcover - 258 pages (October 1996)

Authors Thomas J. Stanley and William D. Danko spent over a decade researching and studying America's wealthy--those who have amassed a net worth of $1 million or more--and encapsulated what they learned in their bestseller, The Millionaire Next Door. The results of their surveys are profound: the self-made millionaires they examined have values, lifestyles, and attitudes you might not have expected.

What makes a millionaire is not his Armani suit or his diamond pinky ring. In fact, most self-made millionaires know the value of a dollar and shun these superficial trappings. By modeling their behavior, you, too, can see a marked improvement in your ability to generate wealth.

cover Who Moved My Cheese? : An Amazing Way to Deal With Change in Your Work and in Your Life
by Spencer Johnson, Kenneth Blanchard

Hardcover - 96 pages (September 1998)

With Who Moved My Cheese? Dr. Spencer Johnson realizes the need for finding the language and tools to deal with change--an issue that makes all of us nervous and uncomfortable. Most people are fearful of change because they don't believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Spencer Johnson shows us that what matters most is the attitude we have about change.

cover The 7 Habits of Highly Effective People : Powerful Lessons in Personal Change
by Stephen R. Covey

Paperback Reprint edition (August 1990)

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

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